Stays up without straps, because it was built for that.
Pay in 4 interest-free installments with
Stays up without straps - held by the torso
Front clasp creates lift from the centre
Wide grip-lined band anchors to the ribcage
No adjusting, no pulling up all night
Built for strapless - not a bra with straps cut off
Available in
Nude
and
Black
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🇳🇿Free AU/NZ shipping · get it by October 31
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Why does every strapless bra fall down?
Because most of them are regular bras with the straps removed. Straps perform two structural jobs: they anchor the cups and they generate lift. Remove them from a bra designed to use them and what remains can only hold itself up with friction. Friction fails with heat, movement, and breath. The bra was never going to hold. Not because of your body. Because of the design.
What sizes does this come in?
S: AU 6A-6C / 8A-8B
M: AU 8C / 10A-10B
L: AU 10C / 12A-12C
XL: AU 14A-14C
How do I find my size?
Measure your band size under the bust and your cup size at the fullest point. Our size guide is on the page and walks you through both measurements. If you are between sizes, we recommend sizing up in the band. A size guide that works is the most important thing we can give you, because the right fit is what keeps a strapless bra in place.
What is your returns policy?
30 days from delivery. If it does not work for you, email us and we will sort it. We do not make returns difficult.
Front-Clasp DesignWide Grip BandShips Free AU/NZ30-Day GuaranteeBuilt for Strapless Wear
Front-Clasp DesignWide Grip BandShips Free AU/NZ30-Day GuaranteeBuilt for Strapless Wear
How it stays.For real this time.
1
The front clasp does the lifting
The clasp pulls the cups in from your chest centre. That inward tension creates upward lift - no straps needed, because the lift comes from the clasp, not the shoulders.
2
The band anchors against your ribcage
The wide, grip-lined band is designed to hold against the ribcage - a stable structure that does not move the way shoulders do. That is why it does not slide down.
3
The hold comes from the torso, not straps
Every part of the system was designed for strapless wear. Nothing here was adapted from a bra with straps. The result is a hold that stays through a full day, a full event, a full summer.
front-clasp lift system
The bra built for strapless.
Most strapless bras are regular bras with the straps removed. Remove the straps from a bra designed to use them and all that remains is friction. Friction fails. This bra was not designed with straps. The front clasp is the anchor. The band is the foundation. That is the whole design.
Built for this. Not adapted for it.
Your wardrobe. All of it.
The six dresses you skip every morning.
You know the ones. The off-shoulder top. The strapless dress you bought for that wedding. The summer outfits that never leave the rack. One bra. All of them, back in rotation.
See what she wore it for.
"6 hours at my cousin's wedding. Zero adjustments."
"I actually forgot I was wearing a strapless bra."
"D cup. This is the one."
Customer Reviews
Overall rating: 4.8 / 5 from 1325 reviews.
Was a bit sceptical at first but honestly this bra is bloody brilliant!! Stayed in place all arvo and didnt have to keep pulling it up haha. Super comfy too, absolutley stoked with it xx
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels lightweight and looks seamless under my outfit. Such a useful piece to have.
I wasn't sure how I'd feel about the front closure, but I actually love it. The front clasp is straightforward and feels secure. Really glad I tried it.
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels supportive while still being easy to wear. Such a useful piece to have.
I wasn't sure how I'd feel about the front closure, but I actually love it. I like the shape it gives without having shoulder straps showing. I'll definitely be wearing it again.
I wasn't sure how I'd feel about the front closure, but I actually love it. The front clasp is straightforward and feels secure. It does exactly what I wanted it to.
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels lightweight and looks seamless under my outfit. It does exactly what I wanted it to.
I wasn't sure how I'd feel about the front closure, but I actually love it. I love not having to constantly hide bra straps. really nice addition to my wardrobe.
I bought this for tops where normal bra straps show and really like it. The front fastening is probably my favourite part. really nice addition to my wardrobe.
I bought this for tops where normal bra straps show and really like it. I like the shape it gives without having shoulder straps showing. I'll definitely be wearing it again.
I bought this for tops where normal bra straps show and really like it. The front clasp is straightforward and feels secure. I'll definitely be wearing it again.
I wasn't sure how I'd feel about the front closure, but I actually love it. It sits nicely under my clothes and feels comfortable. Such a useful piece to have.
I wanted something strapless for dresses and this has been great. I like the shape it gives without having shoulder straps showing. I'd happily order another one.
I wasn't sure how I'd feel about the front closure, but I actually love it. It sits nicely under my clothes and feels comfortable. Exactly what I wanted for my outfits.
I bought this for tops where normal bra straps show and really like it. The fit was flattering and it didn't feel bulky. Definitely keeping this in my wardrobe.
Front-clasp lift system pulls cups in from the centre for upward hold without straps
Wide grip-lined band anchors against the ribcage, not the shoulders
Underwire cups shaped for support and push-up lift
Strapless-first design - not adapted from a strapped bra
Wear it. Love it, or we fix it.
Try the strapless bra for 30 days, completely risk-free. If it does not stay up, does not fit, or does not work for you - return it for a full refund.
A little more honesty.
Why does every strapless bra fall down?
Because most of them are regular bras with the straps removed. Straps perform two structural jobs: they anchor the cups and they generate lift. Remove them from a bra designed to use them and what remains can only hold itself up with friction. Friction fails with heat, movement, and breath. The bra was never going to hold. Not because of your body. Because of the design.
Will this work for larger cup sizes?
Our sizes currently go up to a C cup (AU 6A to 14C). The hold comes from the band and the front clasp, not the straps, but for D cups and above we can't promise the right fit yet. We'd rather tell you that now than have you order a bra that doesn't fit. We're working on adding D cups.
How do I find my size?
Measure your band size under the bust and your cup size at the fullest point. Our size guide is on the page and walks you through both measurements. If you are between sizes, we recommend sizing up in the band. A size guide that works is the most important thing we can give you, because the right fit is what keeps a strapless bra in place.
What is the return policy?
30 days from delivery. If it does not work for you, email us and we will sort it. We do not make returns difficult.
How long does shipping take?
Delivery takes 6-9 days.
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