No wire. No marks. Support that actually lasts all day.
Pay in 4 interest-free installments with
Wirefree lift. Jelly supports, no wire.
Full coverage. No spillage or side boob.
Smooth under clothes. No lines or bumps.
Adjustable straps that never slip.
Comfortable all day. No marks at night.
Available in
Nude,
Black
and
Pink(sold out)
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🇦🇺Free AU/NZ shipping · get it by November 18
Sold out twice this month · Only 54 left
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Why do most wirefree bras fail to support?
Most wirefree bras are made from soft fabric with no real structure. They flatten, they gap, and they give up by lunchtime. The JellyLift is different because the material itself provides the lift. The jelly cup is semi-firm, moulds to your shape, and distributes support across the whole cup instead of relying on a wire. That is why it holds.
What sizes does this come in?
S to 5XL, covering AU 10D through to 26DD, with an under bust range of 69-114cm.
The JellyLift is built for fuller busts. It is not designed for A cups or AU 6-8.
How do I find my size?
Know your bra size? Find your band and cup in the chart below.
Don't know it? Measure snugly under your bust for your band, then measure around the fullest point for your cup.
Between sizes or have a fuller bust? Size up. Above 4XL on the chart? Choose 5XL.
What is your returns policy?
30 days from delivery. If it does not work for you, email us and we will sort it. We do not make returns difficult.
Front-Clasp DesignWide Grip BandShips Free AU/NZ30-Day GuaranteeBuilt for Strapless Wear
Front-Clasp DesignWide Grip BandShips Free AU/NZ30-Day GuaranteeBuilt for Strapless Wear
How it lifts.No wire required.
1
The jelly does the lifting
The jelly material is semi-firm so it holds its shape and lifts from underneath. It moulds to your body instead of forcing you into a fixed shape like a wire does.
2
Support spreads across the whole cup
A wire pushes all the weight onto two thin lines under and beside your bust. The JellyLift spreads that support across the full cup, so nothing digs in and nothing leaves a mark.
3
Built to last the whole day
Full coverage cups, wide adjustable straps and smooth stretch fabric work together. The result is support that still feels comfortable at 6pm, not just at 8am.
jelly lift system
The bra built for all day.
Most wirefree bras are just regular bras with the wire removed. Take the wire out of something built around it and what remains is a soft cup with nothing to hold. That is why they go flat. The JellyLift was not designed around a wire. The jelly material is the structure. The lift comes from the cup itself. That is the whole design.
Built for this. Not adapted for it.
Your wardrobe. All of it.
The tops you stopped wearing.
You know the ones. The fitted white shirt. The scoop neck you love but can never wear. The outfits that only work if you can't see the bra. One bra. All of them, back in rotation.
See what she wore it for.
"6 hours at my cousin's wedding. Zero adjustments."
"I actually forgot I was wearing a bra."
"D cup. This is the one."
"Finally a wirefree bra that actually works."
Customer Reviews
Overall rating: 4.8 / 5 from 1328 reviews.
Arrived really quickly and the quality is better than I expected for the price. The cup is so smooth and seamless - disappears completely under a fitted top. Already planning to order a second color.
The straps are so much wider and softer than a regular bra. No digging in at all. I took a photo to send my mum because I couldn’t believe how comfortable the band material feels. Zero marks after a full day.
Got the white and the leopard print. The jelly cups are so different to any bra I’ve owned almost gel-like but they hold their shape perfectly. The leopard one is so cute too. Already recommended these to three friends.
I ordered the nude and it fits so smoothly under everything. You can see in my pic I also grabbed the tan both are gorgeous. The cup shape is way more structured than I expected from a wirefree bra. Really impressed.
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels lightweight and looks seamless under my outfit. Such a useful piece to have.
I wasn't sure how I'd feel about the front closure, but I actually love it. The front clasp is straightforward and feels secure. Really glad I tried it.
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels supportive while still being easy to wear. Such a useful piece to have.
I wasn't sure how I'd feel about the front closure, but I actually love it. I like the shape it gives without having shoulder straps showing. I'll definitely be wearing it again.
I wasn't sure how I'd feel about the front closure, but I actually love it. The front clasp is straightforward and feels secure. It does exactly what I wanted it to.
I wasn't sure how I'd feel about the front closure, but I actually love it. It feels lightweight and looks seamless under my outfit. It does exactly what I wanted it to.
I wasn't sure how I'd feel about the front closure, but I actually love it. I love not having to constantly hide bra straps. really nice addition to my wardrobe.
I bought this for tops where normal bra straps show and really like it. The front fastening is probably my favourite part. really nice addition to my wardrobe.
I bought this for tops where normal bra straps show and really like it. I like the shape it gives without having shoulder straps showing. I'll definitely be wearing it again.
I bought this for tops where normal bra straps show and really like it. The front clasp is straightforward and feels secure. I'll definitely be wearing it again.
I wasn't sure how I'd feel about the front closure, but I actually love it. It sits nicely under my clothes and feels comfortable. Such a useful piece to have.
I wanted something strapless for dresses and this has been great. I like the shape it gives without having shoulder straps showing. I'd happily order another one.
Jelly lift cup moulds to your shape and lifts from underneath without a wire
Full coverage cup holds everything in place with no side boob, no spillage
Smooth outer surface disappears under fitted tops with no lines or bumps
Wirefree-first design - not a regular bra with the wire removed
Wear it. Love it, or we fix it.
Try the strapless bra for 30 days, completely risk-free. If it does not stay up, does not fit, or does not work for you - return it for a full refund.
Before you br-ask.
Why do most wirefree bras fail to support?
Because most of them are regular bras with the wire removed. The wire was doing all the structural work. Take it out of a bra designed around it and what remains is a soft cup with nothing to hold. That is why they go flat, gap at the top, and give up by lunchtime. The JellyLift was not designed around a wire. The jelly cup is the structure. Not because of your body. Because of the design.
Will this work for larger cup sizes?
Yes. The JellyLift is available from S to 5XL, covering AU 10D through to 26DD, and is specifically designed to work for fuller busts. The lift comes from the jelly cup itself, not a wire, which means support is not limited by cup size the way traditional bras are. If you have been let down by wirefree bras before because of your size, this is the one to try.
How do I find my size?
Measure your band size under the bust and your cup size at the fullest point. Our size guide is on the page and walks you through both. If you are between sizes, size up. The jelly cup will mould to your shape, so the fit gets better the more you wear it.
What is the return policy?
30 days from delivery. If it does not work for you, email us at hello@bylorai.com and we will sort it. We do not make returns difficult.
How long does shipping take?
Delivery takes 6-9 days.
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